Strategic International Marketing Strategy Development and Implementation

Strategy

Øystein D. Fjeldstad

Exploring Strategy. 13th edition

Richard Whittington

Strategic sport marketing

Adam karg

Strategic Communication: An Introduction to Theory and Global Practice

Jesper Falkheimer

International Business

Simon Collinson

Global Strategy and Management

Paul N.

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Kotler: Marketing Management_p4

Phil T. Kotler

Strategic Management Communications for Leaders

Robyn Walker

Strategic Marketing Management, 9th Edition

Alexander Chernev

Global Strategic Management

Mike W.

Strategy in the Contemporary World

International Marketing

Carl Arthur Solberg

Marketing Strategy

Robert Palmatier

Principles of Marketing Scandinavian Edition

Anders Parment

Strategic Advertising Management

Larry Percy

Internasjonal markedsføring

Carl Arthur Solberg

Strategic Management: Theory

Charles W. L. Hill

International Management: Culture, Strategy, and Behavior (Int'l Ed)

Fred Luthans

Global strategi management

J.George Frynas

Marketing Management, 3rd edn

Svend Hollensen

Short Introduction to Strategic Management

Torben Juul

International Management

Paul N. Gooderham

Strategic Management Concepts and Cases

Frank T. Rothaermel

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Strategic Management

Frank Rothaermel

Financial markets and corporate strategy

Dr Marshall (Consultant to Fortune 500 Corporations) Goldsmith

Strategic Market Management: Global Perspectives, First Edition

Strategy - Process, content, context

Ron Meyer

Exploring Corporate Strategy

Gerry Johnsen,

Global Marketing A Decision-oriented Approach

Svend Hollensen

Marketing Research: An International Approach

Marcus J. Schmidt

International Marketing: Eleventh Edition

Philip R.

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Global Marketing

Svend Hollensen