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Marketing Concepts & Strategies

Paperback • 2019 • 1. edition

Marketing Concepts & Strategies

By UK) Simkin Lyndon (Oxford Brookes University, William (Texas A&M University) Pride, Ferrell (University of New Mexico), UK) Dibb Sally (The Open University

1 Ratings • 5.0 of 5

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About the book

Now in its 8th edition, Marketing Concepts and Strategies gives an in-depth insight into the core theories behind modern marketing. It combines the theoretical and practical knowledge of its world class authors to ensure students develop a comprehensive understanding of marketing in the modern world. Updated to include new trends and challenges in the industry and with a diverse range of pedagogical features to help students learn in a variety of ways, the new edition continues to be a comprehen...Show more

Teaching skills and techniques

Book details

ISBN

9781473760271

Publisher

Cengage Learning EMEA

Published year

2019

Language

Edition

1

Original title

Marketing Concepts & Strategies

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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