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Strategic sport marketing

Paperback • 2022 • English

Strategic sport marketing

By Adam karg, David shilbury, Hans westerbeek, Daniel c., Michael l.

5 Ratings • 4.8 of 5

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About the book

<p>The fifth edition of <i>Strategic Sport Marketing</i> integrates sport marketing frameworks, theory and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies. </p><p>The book explains contemporary sport markets, consumer behaviour, marketing strategies and best practices in sport marketing in a clear, comprehensive and engaging way. Built on a foundation of strategic decision-making, it offers a truly diverse set of case studies, ‘...Show more

Sales and marketing
Sport: general

Book details

ISBN

9781760878801

Published year

2022

Language

English

Original title

Strategic sport marketing

Format

Paperback

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Reviews · 0

5 Ratings • 4.8 of 5

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