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A Framework for Marketing Management, Global Edition

Paperback • 2015 • 1. edition

A Framework for Marketing Management, Global Edition

By Philip Kotler, Kevin Lane Keller

0 Ratings • 0.0 of 5

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About the book

For graduate and undergraduate courses in marketing management. A Succinct Guide to 21st Century Marketing Management Framework for Marketing Management is a concise, streamlined version of Kotler and Keller's fifteenth edition of Marketing Management, a comprehensive look at marketing strategy. The book's efficient coverage of current marketing management practices makes for a short yet thorough text that provides the perfect supplement for incorporated simulations, projects, and cases. The Six...Show more

Book details

ISBN

9781292093147

Publisher

Pearson Education Limited

Published year

2015

Language

Edition

1

Original title

A Framework for Marketing Management, Global Edition

Format

Paperback

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