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Digital Marketing Strategy

Paperback • 2019 • 1. edition

Digital Marketing Strategy

By Simon Kingsnorth

1 Ratings • 3.0 of 5

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About the book

Effectively select, align and manage digital channels and operations using this second edition of the bestselling guide, Digital Marketing Strategy. This accessible, step-by-step framework enables the planning, integration and measurement of each digital platform and technique, all tailored to achieve overarching business objectives. Ranging from social media, SEO, content marketing and user experience, to customer loyalty, automation and personalization, this edition features cutting edge updat...Show more

Sales and marketing management

Book details

ISBN

9780749484224

Publisher

Kogan Page Ltd

Published year

2019

Language

Edition

1

Original title

Digital Marketing Strategy

Format

Paperback

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Other versions

Digital Marketing Strategy

Digital Marketing Strategy

Paperback · 2016

Reviews · 0

1 Ratings • 3.0 of 5

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