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Marketing Management

Paperback • 2024 • English • 5. edition

Marketing Management

By Philip Kotler, Kevin Lane Keller, Mairead Brady, Malcolm Goodman, Torben Hansen

10 Ratings • 4.9 of 5

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About the book

The undisputed global bestseller in marketing management that reflect changes in marketing theory and practice An encyclopaedia of marketing, the classic Marketing Management is considered as the authoritative book on the subject. Inspired by the US editions, the 5th European edition of this bestselling text offers an overview of marketing through accessible, theoretically rigorous content underpinned by managerial relevance. It admirably covers a wide range of concepts examining traditional asp...Show more

Society and Social Sciences
Economics, Finance, Business and Management

Book details

ISBN

9781292727035

Publisher

Pearson Education Limited

Published year

2024

Language

English

Edition

5

Original title

Marketing Management

Format

Paperback

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Other versions

Marketing Management

Marketing Management

Hardcover · 2022

Reviews · 0

10 Ratings • 4.9 of 5

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