Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
Safe payments by
© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2017 • 1. edition
By Robert Palmatier, Shrihari Sridhar
0 Ratings • 0.0 of 5
About the book
This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limitedStructured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing ...Show more
Book details
ISBN
9781137526236
Publisher
Macmillan Education UK
Published year
2017
Language
Edition
1
Original title
Marketing Strategy
Format
Paperback
Shippping and returns
Shipping
Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.
Returns
Contact the seller after delivery.
Reviews · 0
0 Ratings • 0.0 of 5
