Marketing Strategy

Paperback • 2017 • 1. edition

Marketing Strategy

By Robert Palmatier, Shrihari Sridhar

0 Ratings • 0.0 of 5

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About the book

This is a brand new textbook on marketing strategy that focuses on the pursuit of solutions to four fundamental marketing problems: 1. All customers differ 2. All customers change 3. All competitors react 4. All resources are limitedStructured around these four First Principles of Marketing, this important new textbook offers a unique and extensively classroom-tested approach to marketing strategy. It provides a structured framework to develop effective strategies to deal with diverse marketing ...Show more

Business strategy

Book details

ISBN

9781137526236

Publisher

Macmillan Education UK

Published year

2017

Language

Edition

1

Original title

Marketing Strategy

Format

Paperback

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