Business marketing strategy : cases, concepts, and applications

Marketing

Paul Baines

Business-to-Business Marketing

Ross Brennan

Foundations of Marketing

John Fahy and David Jobber

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Marketing Strategy

Robert Palmatier

Experiencing MIS

David M. Kroenke

Principles of Marketing, Global Edition

Philip Kotler,

Integrated marketing communications

Chitty

Marketing for hospitaliy and tourism

Philip R Kotler

Strategic Management Concepts and Cases

Frank T. Rothaermel

Essentials of Marketing

Paul Baines

E-Marketing

Judy Strauss

Marketing Management

Kotler Keller

Principles of marketing

Philip Kotler

Marketing planning

Stephan sorger

Contemporary direct and interactive marketing

Lisa Spiller

Strategic Management

Frank Rothaermel

Business Cases for Negotiation

Mark Brown and Peter Cleaverley

Marketing Research An Applied Orientation

Natesh K. Malhotra

Marketing Management 13th edition

Philip Kotler

Markedsføringsledelse

Philip Kotler

Customer Relationship Management concepts and technologies

Francis Buttle

Strategic Brand Management

Kevin J. Delaney

Markedsføring

Liss Hovland

International Marketing

Ghauri

Marketing Management 12e

Kotler /

Marketing Managment 12e

Philip Kotler

Strategic advertising management

Larry Percy

Business Market Management Understanding, Creating, and Delivering Value

James C. Anderson

Economics of Strategy

D. Besanko

Retail Marketing

Peter McGoldrick

Positioning: The battle for your mind

Al Ries,

Digital Marketing

Alan Charlesworth