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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2019 • 1. edition
By University of Leicester) Baines Paul (Professor of Political Marketing, University of Portsmouth) Fill Chris (Director of Fillassociates and former Principal Lecturer, Stockholm School of Economics) Rosengren Sara (Professor of Marketing and Head of the Center for Retailing, Neoma Business School) Antonetti Paolo (Associate Professor of Marketing
15 Ratings • 4.5 of 5
About the book
How does Samsung use data to improve customers' omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption? With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to ...Show more
Book details
ISBN
9780198809999
Publisher
Oxford University Press
Published year
2019
Language
Edition
1
Original title
Marketing
Format
Paperback
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15 Ratings • 4.5 of 5
