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Marketing Management, 3rd edn

Paperback • 2014 • 1. edition

Marketing Management, 3rd edn

By Svend Hollensen

1 Ratings • 5.0 of 5

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About the book

Marketing Management: A Relationship Approach, Third Edition, takes the unique and innovative approach of linking relationship marketing to the traditional market planning models that are used by most marketers today. As globalisation progresses, the need for creating and maintaining off-line and on-line relationships with the company's customers, suppliers, stakeholders and personnel has become increasingly vital in today's business environment. Now in its third edition, this best-selling text ...Show more

Book details

ISBN

9780273778851

Publisher

Pearson Education Limited

Published year

2014

Language

Edition

1

Original title

Marketing Management, 3rd edn

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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