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© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
About the book
Strategic Advertising Management provides the firm foundation you need to understand the effective strategic planning of advertising and other marketing communications. Renowned experts in the field, the authors draw on their extensive experience to present the essential principles of communication that demonstrate how advertising works. Using real world examples and case studies from a variety of international brands and companies, such as Samsung, McDonalds and Disney, the authors have created...Show more
Book details
ISBN
9780198703655
Publisher
Oxford University Press
Published year
2016
Language
English
Original title
Strategic Advertising Management
Format
Paperback
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8 Ratings • 5.0 of 5
