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Customer Relationship Management

Paperback • 2015

Customer Relationship Management

By Francis Buttle

2 Ratings • 4.5 of 5

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About the book

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the bo...Show more

Sales and marketing management
Sales and marketing
Online marketing / Social media marketing

Book details

ISBN

9781138789838

Publisher

Taylor & Francis Ltd

Published year

2015

Language

Original title

Customer Relationship Management

Format

Paperback

Shippping and returns

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Other versions

Customer Relationship Management

Customer Relationship Management

Paperback · 2019

Reviews · 0

2 Ratings • 4.5 of 5

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