The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

  1. Home
  5. Sales and marketing management
  1. Home
  3. Genres
  7. Sales and marketing management
Customer Relationship Management

Paperback • 2015

Customer Relationship Management

By Francis Buttle

2 Ratings • 4.5 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Customer Relationship Management Third Edition is a much-anticipated update of a bestselling textbook, including substantial revisions to bring its coverage up to date with the very latest in CRM practice. The book introduces the concept of CRM, explains its benefits, how and why it can be used, the technologies that are deployed, and how to implement it, providing you with a guide to every aspect of CRM in your business or your studies. Both theoretically sound and managerially relevant, the bo...Show more

Sales and marketing management
Sales and marketing
Online marketing / Social media marketing

Book details

ISBN

9781138789838

Publisher

Taylor & Francis Ltd

Published year

2015

Language

Original title

Customer Relationship Management

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

2 Ratings • 4.5 of 5

You might also like

Selling and Sales Management

Selling and Sales Management

David Jobber

Customer Relationship Management Concepts, Applications and Technologies

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

Marketing Management

Marketing Management

Philip Kotler

Customer Service Skills for Success

Customer Service Skills for Success

Robert W. Lucas

Customer Relationship Management

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Marketing

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Digital Marketing Strategy

Digital Marketing Strategy

Simon Kingsnorth

Relationship marketing in the digital age

Relationship marketing in the digital age

Robert W.

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Social Media Marketing

Social Media Marketing

Stephan Dahl

Marketing Research

Marketing Research

Alan Wilson

Digital Marketing Excellence

Digital Marketing Excellence

Dave Chaffey

Creative Arts Marketing

Creative Arts Marketing

Brian Whitehead

Digital Branding

Digital Branding

Daniel Rowles

Sales Force Management

Sales Force Management

USA) Johnston Mark W. (Rollins College

Marketing Management (3rd edition)

Marketing Management (3rd edition)

Philip Kotler,

Marketing Theory

Marketing Theory

Market Research in Practice

Market Research in Practice

Matthew Harrison

Digital Marketing

Digital Marketing

Dave Chaffey

Key Account Management

Key Account Management

Peter Cheverton

Marketing Management, 3rd edn

Marketing Management, 3rd edn

Svend Hollensen

Customer Service A Practical Approach

Customer Service A Practical Approach

Elaine K. Harris

Sales Force Management. Leadership, Innovation, Technology

Sales Force Management. Leadership, Innovation, Technology

Mark Allard-Will

Managing business relationships

Managing business relationships

David Ford

Relationship Marketing Exploring Relational Strategies in Marketing

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Relationship Marketing

Relationship Marketing

Martin Christopher

Customer Relationship Management concepts and technologies

Customer Relationship Management concepts and technologies

Francis Buttle

CRM at the Speed of Light

CRM at the Speed of Light

Paul Greenberg

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Valerie Zeithalm, Mary Jo Bitner, Dwayne Gremler

Selling Today Creating Customer Value

Selling Today Creating Customer Value

Gerald L. Manning

Principles and practice of marketing

Principles and practice of marketing

David Jobber

Direct and Interactive Marketing

Direct and Interactive Marketing

Sargeant, Adrian

Principles of Marketing

Principles of Marketing

Frances Brassington