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Relationship marketing in the digital age

Paperback • 2019 • English

Relationship marketing in the digital age

By Robert W., Lena Steinhoff

10 Ratings • 4.7 of 5

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About the book

<p>The concept of relationship marketing has been discussed among marketing academics and managers since the early 1980s. But instead of reaching its maturity stage, relationship marketing is nowad...

Sales and marketing management
Sales and marketing
Online marketing / Social media marketing

Book details

ISBN

9780367786922

Published year

2019

Language

English

Original title

Relationship marketing in the digital age

Format

Paperback

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Reviews · 0

10 Ratings • 4.7 of 5

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