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Marketing Research

Paperback • 2018 • 1. edition

Marketing Research

By Alan Wilson

0 Ratings • 0.0 of 5

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About the book

This core textbook provides students with a concise and user-friendly overview of the marketing research process, taking a refreshingly non-technical approach. The goal of this focused text is to equip students with the skills needed to interpret and implement the outcomes of such research to effectuate meaningful change. Keeping digital data and internet research at its heart, Marketing Research details the main stages of the research process, covering both quantitative and qualitative methods ...Show more

Market research

Book details

ISBN

9781352001112

Publisher

Macmillan Education UK

Published year

2018

Language

Edition

1

Original title

Marketing Research

Format

Paperback

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