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The arts: general topics

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The arts: general topics

Creative Arts Marketing

Paperback • 2017 • 1. edition

Creative Arts Marketing

By Brian Whitehead, Terry O'Sullivan, Cathy O'Sullivan, Elizabeth Hill

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About the book

Creative Arts Marketing third edition is a long-awaited update of a classic and influential text. A ground-breaking book when first published, it covers the core concepts of marketing and management as they apply to the arts and heritage industries with a depth that is still unrivalled.With an emphasis on global case studies, practical examples and discussion questions and an author team that draws from rich and varied experiences in the arts management sector, the book serves as a text for stud...Show more

The arts: general topics

Book details

ISBN

9781138213760

Publisher

Taylor & Francis Ltd

Published year

2017

Language

Edition

1

Original title

Creative Arts Marketing

Format

Paperback

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