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Selling Today Creating Customer Value

Hardcover • 2007 • English • 10. edition

Selling Today Creating Customer Value

By Gerald L. Manning, Barry L. Reece

0 Ratings • 0.0 of 5

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About the book

"Selling Today: Creating Customer Value," one of the most popular sales information books on the market, offers readers a blend of time-proven fundamentals and new practices needed to succeed in today' s information economy. It emphasizes the need for salespeople to be guided by the new principle of personal selling: establishing partnerships that are maintained by customer value, created by the salesperson. This edition stresses the need for sales professionals to cope with new forces shaping t...Show more

Business strategy
Entrepreneurship / Start-ups
Sales and marketing

Book details

ISBN

9780131866836

Publisher

Pearson Prentice Hall

Published year

2007

Language

English

Edition

10

Original title

Selling Today Creating Customer Value

Format

Hardcover

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