Customer Relationship Management concepts and technologies

Custom Expl Direct Cust Relation

Evans O

The New Science of Customer Relationships Delivering the One-to-One Promise With AI

Thomas H. Davenport

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

Managing and organizations

Stewart Clegg

Business-to-Business Marketing

Ross Brennan

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

Foundations of Marketing

John Fahy and David Jobber

Relationship marketing in the digital age

Robert W.

The Customer of the Future 10 Guiding Principles for Winning Tomorrow's Business

Blake Morgan

Marketing management

Philip Kotler

Services Marketing

Valarie A. Zeithaml

Human resource management

Robert N. Lussier

Supplier Relationship Management

Jonathan O'Brien

Experiencing MIS

David M. Kroenke

Integrated marketing communications

Chitty

Customer Service - Skills for success

Robert W. Lucas

Business Ethics - Concepts and Cases

Manuela Aberger

E-Marketing

Judy Strauss

Relathionship Marketing and Customer Relation…

Adele Berndt

Principles of marketing

Philip Kotler

Strategic Management

Frank Rothaermel

Call Center Management On Fast Forward

Brad Cleveland

Relationship Marketing Exploring Relational Strategies in Marketing

John Egan

Relationship Marketing

Martin Christopher

Building Business Solutions

Ronald G. Ross with Gladys S.W. Lam

Strategic Customer Service

John Thomas Aalstad

Selling Today Creating Customer Value

Gerald L. Manning

International Marketing

Ghauri

Economics of Strategy

D. Besanko

Retail Marketing

Peter McGoldrick

Organization Development

Wendell L. French

Taking care of eBusiness

Thomas M. Siebel

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Understanding Consumer Behavior

J. Paul Peter

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale

Digital Marketing

Alan Charlesworth