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Customer Relationship Management Concepts, Applications and Technologies

Paperback • 2024 • English • 5. edition

Customer Relationship Management Concepts, Applications and Technologies

By Daniel D. Prior, Francis Buttle, Stan Maklan

2 Ratings • 5.0 of 5

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About the book

This highly regarded textbook provides the definitive account of Customer Relationship Management (CRM) concepts, applications, and technologies, focusing on how companies can create and maintain mutually beneficial relationships with customers.Readers will gain a thorough understanding of the conceptual foundations of CRM, see CRM in practice through illustrative case examples and exercises, and understand how to organise customer data gathering, analysis, and presentation for decision making. ...Show more

Business studies: general
Business strategy
Business ethics and social responsibility

Book details

ISBN

9781032247441

Publisher

Routledge

Published year

2024

Language

English

Edition

5

Original title

Customer Relationship Management Concepts, Applications and Technologies

Format

Paperback

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Reviews · 0

2 Ratings • 5.0 of 5

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