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CRM at the Speed of Light

Hardcover • 2009 • English

CRM at the Speed of Light

By Paul Greenberg

0 Ratings • 0.0 of 5

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About the book

Social CRM is critical to business success in today's hyper-connected environment. Customers' expectations are so great and their demands so empowered that a Social CRM strategy must be built around collaboration and customers engagement, not traditional operational customer management. It's the company's response to the customer's control of the conversation that makes Social CRM work. Written by CRM guru Paul Greenberg, CRM at the Speed of Light, Fourth Edition, reveals best practices for a su...Show more

Book details

ISBN

9780071590457

Publisher

Osborne/McGraw-Hill

Published year

2009

Language

English

Original title

CRM at the Speed of Light

Format

Hardcover

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