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Market Research in Practice

Paperback • 2016 • 1. edition

Market Research in Practice

By Matthew Harrison, Julia Cupman, Oliver Truman, Paul Hague

0 Ratings • 0.0 of 5

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About the book

Market research has never been more important. As organizations become increasingly sophisticated, the need to profile customers, deliver customer satisfaction, target certain audiences, develop their brands, optimize prices and more has grown. Lively and accessible, Market Research in Practice is a practical introduction to market research tools, approaches and issues. Providing a clear, step-by-step guide to the whole process - from planning and executing a project through to analyzing and pre...Show more

Sales and marketing management

Book details

ISBN

9780749475857

Publisher

Kogan Page Ltd

Published year

2016

Language

Edition

1

Original title

Market Research in Practice

Format

Paperback

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