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Relationship Marketing

Paperback • 2011

Relationship Marketing

By Martin Christopher

0 Ratings • 0.0 of 5

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About the book

Relationship Marketing: Creating Stakeholder Value extends the analysis of the change in the marketing rationale from a crude concern for increased market share to a strategy aimed at creating long-term profitable relationships with targeted customers. Offering a cutting edge vision of relationship marketing, Relationship Marketing: Creating Stakeholder Value is a seminal text for all students and managers in the field. With new up-to-date case materials and examples of best practice, the book ...Show more

Book details

ISBN

9780750648394

Published year

2011

Language

Original title

Relationship Marketing

Format

Paperback

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0 Ratings • 0.0 of 5

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