The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

  1. Home
  5. Sales and marketing
  1. Home
  3. Genres
  7. Sales and marketing
Principles of Marketing

Paperback • 2017 • English

Principles of Marketing

By Dr. Philip T. Kotler

3 Ratings • 5.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

For Principles of Marketing courses that require a comprehensive text. Help students learn how to create value through customer connections and engagementIn a fast-changing, increasingly digital and social marketplace, it's more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today's key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of t...Show more

Sales and marketing

Book details

ISBN

9781292220178

Publisher

Pearson Education Limited

Published year

2017

Language

English

Original title

Principles of Marketing

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

3 Ratings • 5.0 of 5

You might also like

Principles of Marketing

Principles of Marketing

Philip Kotler

Marketing ISE

Marketing ISE

C. Shane Hunt

Marketing Management

Marketing Management

Philip Kotler

Foundations of Marketing

Foundations of Marketing

John Fahy

Marketing

Marketing

Paul Baines

Integrated Advertising, Promotion, and Marketing Communications

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications

Lawrence Ang

Consumer Bahavior: Buying, Having and Being

Consumer Bahavior: Buying, Having and Being

Michael R. Solomon

Social Media Marketing

Social Media Marketing

Philip Kotler

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Digital Marketing

Digital Marketing

Annmarie Hanlon

E-marketing

E-marketing

USA) Strauss Judy (University of Nevada Reno

Marketing Strategy

Marketing Strategy

Robert Palmatier

Marketing Theory

Marketing Theory

Consumer Behavior

Consumer Behavior

Austin) Hoyer Wayne (University of Texas

Principles of Marketing, Global Edition

Principles of Marketing, Global Edition

Philip Kotler,

Marketing Management, Global Edition

Marketing Management, Global Edition

Philip Kotler

Essentials of Marketing

Essentials of Marketing

Paul Baines

Introduction to modern marketing management

Introduction to modern marketing management

Fred Selnes

Essentials of marketing communications 2

Essentials of marketing communications 2

Chris Fill

Introduction to marketing management principles

Introduction to marketing management principles

Fred Selnes

Marketing 3.0 From Products to Customers to the Human Spirit

Marketing 3.0 From Products to Customers to the Human Spirit

Philip Kotler

Marketing Management 13th edition

Marketing Management 13th edition

Philip Kotler

FAQs on Marketing Answered by the Guru of Marketing

FAQs on Marketing Answered by the Guru of Marketing

Philip Kotler

Marketing Managment 12e

Marketing Managment 12e

Philip Kotler

Direct and Interactive Marketing

Direct and Interactive Marketing

Sargeant, Adrian

Principles and Practice of Marketing

Principles and Practice of Marketing

David Jobber