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Paperback • 2014 • English • 6. edition
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About the book
For undergraduate courses in Customer Service, Training and Development, and Service Marketing; also as a supplement for a course in Marketing Principles. The market-leader, Customer Service: A Practical Approach, Sixth Edition, goes beyond providing reasons why customer service is important to defining proven methods for creating customer service excellence. Using a hands-on approach, it covers a wide range of knowledge and skills and offers an extensive collection of activities to enliven and ...Show more
Book details
ISBN
9781292040356
Publisher
Pearson Education Limited
Published year
2014
Language
English
Edition
6
Original title
Customer Service A Practical Approach
Format
Paperback
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