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Sales Force Management. Leadership, Innovation, Technology

Paperback • 2013

Sales Force Management. Leadership, Innovation, Technology

By Mark Allard-Will

0 Ratings • 0.0 of 5

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About the book

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book's reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It's a contemporary classic, fully updated for mod...Show more

Book details

ISBN

9780415534628

Published year

2013

Language

Original title

Sales Force Management. Leadership, Innovation, Technology

Format

Paperback

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