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Digital Marketing

Paperback • 2015 • English

Digital Marketing

By Dave Chaffey

20 Ratings • 4.6 of 5

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About the book

'I have used this book in all its editions since first publication with my undergraduate and postgraduate students. It is a core text for all the students, because it provides the detail they require at an academic level. Importantly it is a book for the practitioner to use too. This is why we use it on our postgraduate practitioner programmes - where we actually buy the book for the students as we believe it is that important. No other text comes close and literally thousands of our graduates h...Show more

Economics, Finance, Business and Management

Finance and accounting

Book details

ISBN

9781292077611

Publisher

Pearson Education Limited

Published year

2015

Language

English

Original title

Digital Marketing

Format

Paperback

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Other versions

Digital Marketing

Paperback · 2019

Digital Marketing

Paperback · 2022

Reviews · 0

20 Ratings • 4.6 of 5

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