Key Account Management

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

Sales Management Analysis and Decision Making

Thomas N. Ingram

Management control systems: Performance measurement, evaluation and incentives

Kenneth A. Merchant

Account-Based Growth Unlocking Sustainable Value Through Extraordinary Customer Focus

Bev Burgess

Marketing Management

Philip Kotler

Project Management A Systems Approach to Planning, Scheduling, and Controlling

Harold Kerzner

Becoming A Master Manager

Rober E. Quinn

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

Kotler: Marketing Management_p4

Phil T. Kotler

Selling and sales management

David Jobber

Implementing Key Account Management

Dr Javier Marcos

Management Accounting

Carsten Rohde

Malcolm McDonald on Key Account Management

Malcolm McDonald

Management control systems

Kenneth Abrahamsson

Sales Force Management

USA) Johnston Mark W. (Rollins College

Marketing Management (3rd edition)

Philip Kotler,

managing and organizations an introduction to theory and practice fourth edition

Clegg, Stewart R

Quality and preformance excellence

James Acaster

Sales Force Management. Leadership, Innovation, Technology

Mark Allard-Will

Key Account Management Tools and Techniques for Achieving Profitable Key Supplier Status

Peter Cheverton

Strategic Management

Frank Rothaermel

Management Accounting; Information for decisi…

Anthony Absolom

Relationship Marketing

Martin Christopher

Customer Relationship Management concepts and technologies

Francis Buttle

The New Strategic Brand Management Creating and Sustaining Brand Equity Long Term

Jean-Noël Kapferer

Rethinking Sales Management A Strategic Guide for Practitioners

Beth Rogers

PROJECT MANAGEMENT a Strategic planning approach

Paul Kock (De)

Managing Knowledge Work

Sue Newell

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Advanced Management Accounting 3rd Edition

Robert S. Kaplan

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale

Advanced management accounting

Robert S. Kaplan