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Business ethics and social responsibility

Relationship Marketing Exploring Relational Strategies in Marketing

Paperback • 2011 • English • 4. edition

Relationship Marketing Exploring Relational Strategies in Marketing

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About the book

This book is ideal for undergraduates and postgraduates taking modules in Relationship Marketing, Customer Services, and Marketing Communications. It is core reading for the CIM Level 4 module on 'Stakeholder Marketing'.

Business ethics and social responsibility

Entrepreneurship / Start-ups

Sales and marketing

Book details

ISBN

9780273737780

Publisher

Financial Times, Prentice Hall

Published year

2011

Language

English

Edition

4

Original title

Relationship Marketing Exploring Relational Strategies in Marketing

Format

Paperback

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