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Sales Force Management

Paperback • 2016 • 1. edition

Sales Force Management

By USA) Johnston Mark W. (Rollins College, USA) Marshall Greg W. (Rollins College

5 Ratings • 4.2 of 5

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About the book

In this latest edition of Sales Force Management, Mark Johnston and Greg Marshall continue to build on the tradition of excellence established by Churchill, Ford, and Walker, increasing the book's reputation globally as the leading textbook in the field. The authors have strengthened the focus on managing the modern tools of selling, such as customer relationship management (CRM), social media and technology-enabled selling, and sales analytics. It's a contemporary classic, fully updated for mod...Show more

Sales and marketing management

Book details

ISBN

9781138951723

Publisher

Taylor & Francis Ltd

Published year

2016

Language

Edition

1

Original title

Sales Force Management

Format

Paperback

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Reviews · 0

5 Ratings • 4.2 of 5

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