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Managing business relationships

Paperback • 2011 • English

Managing business relationships: Third edition

By David Ford, Lars-Erik Gadde, Håkon Håkansson, Ivan Snehota

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About the book

No company is an island in the world of business. Each company is locked into a complex network of relationships with its customers, suppliers and other counterparts. What happens in these relationships is critical to the success of any business. Managing a company's relationships and its position in the network is a central, but often misunderstood aspect of business. This new edition of Managing Business Relationships aims to help managers and students understand the reality of business networ...Show more

Book details

ISBN

9780470721094

Published year

2011

Language

English

Original title

Managing business relationships

Format

Paperback

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