Amazon.com Services Marketing: Integrating Customer Focus Across the Firm

Customer Relationship Management Concepts, Applications and Technologies

Daniel D. Prior

Services Marketing People, Technology, Strategy

Jochen Wirtz

Customer Service Skills for Success

Robert W. Lucas

Foundations of Marketing

John Fahy and David Jobber

Customer Relationship Management

Australia) Buttle Francis (Francis Buttle Associates

Kotler: Marketing Management_p4

Phil T. Kotler

This is Service Design Doing

Marc Stinkdorn

Services Marketing: Integrating Customer Focus Across the Firm

Valarie A. Zeithaml

Digital Marketing Excellence

Dave Chaffey

Principles of Marketing

Dr. Philip T. Kotler

Marketing Management (3rd edition)

Philip Kotler,

Integrated marketing communications

Chitty

Service Design for Business: A Practical Guide to Optimizing the Customer Experience

Ben Reason

E-Marketing

Judy Strauss

Customer Service A Practical Approach

Elaine K. Harris

Essentials of Marketing

Paul Baines

Sales Force Management. Leadership, Innovation, Technology

Mark Allard-Will

Emarketing excellence

Dave Chaffey

Marketing Management

Kotler Keller

Strategic Customer Service

John Thomas Aalstad

Marketing Management 13th edition

Philip Kotler

Customer Relationship Management concepts and technologies

Francis Buttle

Marketing Management: First European Edition

Philip Kotler,

Services Marketing - Integrating Customer Focus Across the Firm

Alan Wilson

Strategic Brand Management

Kevin J. Delaney

Selling Today Creating Customer Value

Gerald L. Manning

Services marketing

Valarie James

Creating Powerful Brands in Consumer, Service and Industrial Markets

Leslie De Chernatony

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Service Level Management Customer Focused

Jan Niessen

Managing Customer Value Creating Quality and Service That Customers Can See

Bradley T. Gale