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Customer Relationship Management

Hardcover • 2019 • 1. edition

Customer Relationship Management

By Australia) Buttle Francis (Francis Buttle Associates, UK) Maklan Stan (Cranfield University

2 Ratings • 4.0 of 5

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About the book

Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as ...Show more

Customer services

Book details

ISBN

9781138498266

Publisher

Taylor & Francis Ltd

Published year

2019

Language

Edition

1

Original title

Customer Relationship Management

Format

Hardcover

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Other versions

Customer Relationship Management

Customer Relationship Management

Paperback · 2019

Reviews · 0

2 Ratings • 4.0 of 5

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