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English
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2016 • English
By Alan Wilson
20 Ratings • 4.8 of 5
About the book
European economies are now dominated by services, and virtually all companies view service as critical to retaining their customers today and in the future. In its third European edition, Services Marketing: Integrating Customer Focus across the Firm provides full coverage of the foundations of services marketing, placing the distinctive gaps model at the center of this approach. Drawing on the most recent research and using up-to-date and topical examples, the book focuses on the development of...Show more
Book details
ISBN
9780077169312
Publisher
McGraw-Hill Education - Europe
Published year
2016
Language
English
Original title
Services Marketing: Integrating Customer Focus Across the Firm
Format
Paperback
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20 Ratings • 4.8 of 5
