Integrated marketing communications

Marketing

Paul Baines

Integrated Advertising, Promotion, and Marketing Commumications

Kenneth E.

Digital Marketing - Strategic Planning & Integration

Annmarie Hanlon

Services Marketing

Jochen Wirtz

Integrated Advertising, Promotion, and Marketing Communications

Kenneth Clow

Principles of Integrated Marketing Communications

Lawrence Ang

Marketing Communications

Patrick De

marketing communication a european perspective

Patrick De Pelsmacker

Foundations of Marketing

John Fahy and David Jobber

Selling and sales management

David Jobber

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Advertising and Promotion: An Integrated Marketing Communications Perspective

George E. Belch

Integrated Advertising, Promotion and Marketing Communications, Global Edition

Kenneth E. Clow

Loose Leaf for Advertising and Promotion

Michael Belch

Integrated Advertising, Promotion, and Market…

Kenneth E.Clow,

Global marketing

Svend Hollensen

Essentials of Marketing

Paul Baines

E-Marketing

Judy Strauss

Contemporary direct and interactive marketing

Lisa Spiller

Principles of marketing

Philip Kotler

Marketing Management

Kotler Keller

Marketing planning

Stephan sorger

Interested Marketing Communications: A Primer

Philip Kitchen

Essentials of marketing communications 2

Chris Fill

Markedsføringsledelse

Philip Kotler

Customer Relationship Management concepts and technologies

Francis Buttle

Marketing Management 13th edition

Philip Kotler

Advertising and Promotion

George Belch

Strategic advertising management

Larry Percy

Creative Arts Marketing

Elizabeth D Capaldi Phillips

Retail Marketing

Peter McGoldrick

Business marketing strategy : cases, concepts, and applications

V. Kasturi Rangan

Digital Marketing

Alan Charlesworth