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Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Paperback • 2010 • English

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

By Graham Cairns

0 Ratings • 0.0 of 5

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About the book

This fascinating account looks at the increasingly sophisticated methods used—not just in advertising campaigns but also in art and architecture—to sell products to a smarter and ever more cynical public. Examining the underlying strategies and relating these to academic theories, this book will be of particular interest to students of advertising and retail architecture. The in-depth analysis is also packed with case studies, including the famous Benetton, Diesel, and Timberland advertising cam...Show more

Business ethics and social responsibility
Entrepreneurship / Start-ups
Advertising

Book details

ISBN

9781907471155

Publisher

Libri Pub.

Published year

2010

Language

English

Original title

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Format

Paperback

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0 Ratings • 0.0 of 5

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