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Packaging the Brand The Relationship Between Packaging Design and Brand Identity

Paperback • 2011 • English

Packaging the Brand The Relationship Between Packaging Design and Brand Identity

By Gavin Ambrose, Paul Harris

0 Ratings • 0.0 of 5

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About the book

Packaging the Brand: Exploring the Relationship between Packaging Design and Brand Identity introduces readers to the most overtly commercial area of graphic design. While many other areas of design have commercial aspects, the success of a piece of packaging design is inextricably linked with its ability to sell a product. This book discusses the implications of this commercial function for a designer. It explores methods of visually communicating the value of a product to its target audience a...Show more

Graphic design
Product design
Business ethics and social responsibility

Book details

ISBN

9782940411412

Publisher

AVA Publishing

Published year

2011

Language

English

Original title

Packaging the Brand The Relationship Between Packaging Design and Brand Identity

Format

Paperback

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0 Ratings • 0.0 of 5

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