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Business ethics and social responsibility

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Business ethics and social responsibility

Marketing Ethics & Society

Paperback • 2015 • 1. edition

Marketing Ethics & Society

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About the book

Marketing, while essential to organisational success, is arguably one of the most controversial aspects of business management. Criticisms of marketing's impact range from fostering materialism and unsustainable consumption patterns through to the use of deception, stifling of innovation and lowering of quality, to name but a few. Taking a holistic and international perspective, this book critically examines the ethical challenges marketing faces and explores strategies marketers can use to resp...Show more

Business ethics and social responsibility

Entrepreneurship / Start-ups

Book details

ISBN

9781446296622

Publisher

SAGE Publications Ltd

Published year

2015

Language

Edition

1

Original title

Marketing Ethics & Society

Format

Paperback

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