The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

  1. Home
  5. Business strategy
  1. Home
  3. Genres
  7. Business strategy
Global Marketing & Advertising Understanding Cultural Paradoxes

Paperback • 2021 • English

Global Marketing & Advertising Understanding Cultural Paradoxes

By Marieke K. de Mooij

0 Ratings • 0.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Packed with cultural, company, and country examples, this book offers a mix of theory and practical applications covering globalization, global branding strategies, classification models of culture, and the consequences of culture for all aspects of marketing communications. The author helps define cross cultural segments to better target consumers across cultures and features content on how culture affects strategic issues, such as the company′s mission statement, brand positioning strategy, an...Show more

Business strategy
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9781529732504

Publisher

SAGE

Published year

2021

Language

English

Original title

Global Marketing & Advertising Understanding Cultural Paradoxes

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Reviews · 0

0 Ratings • 0.0 of 5

You might also like

Marketing Communications A European Perspective

Marketing Communications A European Perspective

Patrick De Pelsmacker

Marketing Management

Marketing Management

Philip Kotler

Consumer Behavior

Consumer Behavior

Wayne D. Hoyer

Foundations of Marketing

Foundations of Marketing

John Fahy

Marketing Communications - A European Perspective

Marketing Communications - A European Perspective

Patrick De Pelsmacker

Marketing Strategy For The Creative And Cultural Industries

Marketing Strategy For The Creative And Cultural Industries

Bonita M. Kolb

Marketing Communications

Marketing Communications

Patrick De

Global Marketing

Global Marketing

Svend Hollensen

Riding the Waves of Culture Understanding Diversity in Global Business

Riding the Waves of Culture Understanding Diversity in Global Business

Fons Trompenaars

Understanding Cross-Cultural Management

Understanding Cross-Cultural Management

Marie joelle

Marketing

Marketing

University of Leicester) Baines Paul (Professor of Political Marketing

Marketing Concepts & Strategies

Marketing Concepts & Strategies

UK) Simkin Lyndon (Oxford Brookes University

Kotler: Marketing Management_p4

Kotler: Marketing Management_p4

Phil T. Kotler

Digital Marketing

Digital Marketing

Annmarie Hanlon

Social Media Marketing

Social Media Marketing

Stephan Dahl

Consumer Behavior, Global Edition

Consumer Behavior, Global Edition

Leon G. Schiffman

Marketing Theory

Marketing Theory

Understanding Digital Marketing

Understanding Digital Marketing

Damian Ryan

Consumer behaviour

Consumer behaviour

Michael R.

Marketing Ethics & Society

Marketing Ethics & Society

Global Marketing and Advertising

Global Marketing and Advertising

Marieke de

The Culture Map

The Culture Map

Erin Meyer

Marketing for Cultural Organizations

Marketing for Cultural Organizations

Bonita M.

The New Strategic Brand Management Advanced Insights and Strategic Thinking

The New Strategic Brand Management Advanced Insights and Strategic Thinking

Jean-Noël Kapferer

Marketing A Critical Textbook

Marketing A Critical Textbook

Nick Ellis

Principles of marketing

Principles of marketing

Kotler, Philip

Global Marketing A Decision-oriented Approach

Global Marketing A Decision-oriented Approach

Svend Hollensen

Global Culture Industry

Global Culture Industry

Scott Lash

Marketing Culture and the Arts

Marketing Culture and the Arts

François Colbert

International Marketing

International Marketing

Ghauri

Principles and practice of marketing

Principles and practice of marketing

David Jobber

Creativity, Communication and Cultural Value

Creativity, Communication and Cultural Value

Keith Negus

Consumer Behaviour and Marketing Strategy

Consumer Behaviour and Marketing Strategy

J. Paul Peter

Consumer Culture and Postmodernism

Consumer Culture and Postmodernism

Mike Featherstone