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© 2026 Bookis AS
English
Norway
Region is based on IP address
Fast delivery with
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© 2026 Bookis AS
English
Norway
Region is based on IP address
Paperback • 2004 • English
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About the book
This book focuses on the history and development of outdoor advertising since the beginning of the nineteenth century. The author examines the rise of 'commercial art', the development of advertising as a discipline and an industry and the role it plays in modern life, also making direct reference to examples of successful advertising campaigns. Specific chapters feature such diverse subjects as: the 'rules' of the poster and the demands of outdoors; the development of a brand identity; the rela...Show more
Book details
ISBN
9780714843865
Publisher
Phaidon Press
Published year
2004
Language
English
Original title
Advertising Outdoors Watch This Space!
Format
Paperback
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