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Consumer Behavior

Paperback • 2023 • English • 8. edition

Consumer Behavior

By Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters

0 Ratings • 0.0 of 5

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About the book

Hoyer/MacInnis/Pieters' CONSUMER BEHAVIOR, 8th EDITION, draws key concepts from marketing, psychology, sociology and anthropology to present a strong foundation and highly practical focus on real-world applications to prepare students for today's global business environment. Students examine the latest research and current business practices with a focus on consumer needs and goals, emotions and emotion regulation, perceptions and consumer inferences, branding, consumer experiences, influencer m...Show more

Business studies: general
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9780357721292

Publisher

Cengage

Published year

2023

Language

English

Edition

8

Original title

Consumer Behavior

Format

Paperback

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