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Buyology

Paperback • 2009 • English • 1. edition

Buyology: how everything we believe about why we buy is wrong

By Martin Lindstrom

2 Ratings • 5.0 of 5

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About the book

Most anti-smoking campaigns inadvertently encourage people to smoke. The scent of melons helps sell electronic products. Subliminal advertising may have been banned, but it's being used all the time. Product placement in films rarely works. Many multi-million pound advertising campaigns are a complete waste of time. These are just a few of the findings of Martin Lindstrom's groundbreaking study of what really makes consumers tick. Convinced that there is a gulf between what we believe influences...Show more

Sales and marketing

Book details

ISBN

9781847940131

Publisher

Vigmostad & Bjørke AS (VB Import)

Published year

2009

Language

English

Edition

1

Original title

Buyology

Format

Paperback

Shippping and returns

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Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

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Other versions

Buyology

Buyology

Paperback · 2008

Reviews · 0

2 Ratings • 5.0 of 5

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