The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

  1. Home
  5. Sales and marketing management
  1. Home
  3. Genres
  7. Sales and marketing management
The Advertising Concept Book

Hardcover • 2016 • English

The Advertising Concept Book

By Pete Barry

2 Ratings • 5.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

This is the third edition of the highly successful Advertising Concept Book. As well as substantially expanded chapters on interactive advertising and integrated advertising, an entirely new chapter on branded social media has been added. This new edition contains fifty specially drawn new illustrations of key campaigns. It covers every aspect of the business, from how to write copy and learn the creative process to how agencies work and the different strategies used for all types of media. Pete...Show more

Media studies: advertising and society
Sales and marketing management
Sales and marketing

Book details

ISBN

9780500518984

Publisher

Thames & Hudson Ltd

Published year

2016

Language

English

Original title

The Advertising Concept Book

Format

Hardcover

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Other versions

The Advertising Concept Book

The Advertising Concept Book

Paperback · 2012

Reviews · 0

2 Ratings • 5.0 of 5

You might also like

The Psychology of Advertising

The Psychology of Advertising

Bob Michaël Fennis

Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

Luke Sullivan

Global Marketing & Advertising

Global Marketing & Advertising

Marieke de Mooij

Principles of Integrated Marketing Communications

Principles of Integrated Marketing Communications

Lawrence Ang

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Marketing Made Simple A Step-By-Step StoryBrand for Any Business

Donald Miller

Global Marketing & Advertising Understanding Cultural Paradoxes

Global Marketing & Advertising Understanding Cultural Paradoxes

Marieke K. de Mooij

Hidden Persuasion 33 Psychological Influences Techniques in Advertising

Hidden Persuasion 33 Psychological Influences Techniques in Advertising

Marc Andrews

Persuasive Copywriting

Persuasive Copywriting

Andy Maslen

Design Thinking for Visual Communication

Design Thinking for Visual Communication

Gavin Ambrose

D&AD. The Copy Book

D&AD. The Copy Book

The Art of the Click

The Art of the Click

Glenn Fisher

Hegarty on Advertising

Hegarty on Advertising

John Hegarty

Loose Leaf for Advertising and Promotion

Loose Leaf for Advertising and Promotion

Michael Belch

Creative Arts Marketing

Creative Arts Marketing

Brian Whitehead

The New Rules of Marketing and PR

The New Rules of Marketing and PR

David Meerman Scott

Digital Branding

Digital Branding

Daniel Rowles

Advertising by Design

Advertising by Design

Robin Landa

Strategic Advertising Management

Strategic Advertising Management

Larry Percy

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mob

The New Rules of Marketing & PR: How to Use Social Media, Online Video, Mob

Hegarty on Creativity: There are No Rules

Hegarty on Creativity: There are No Rules

John Hegarty

Inbound Marketing : Attract, Engage, and Delight Customers Online

Inbound Marketing : Attract, Engage, and Delight Customers Online

Brian. Halligan

Do It! Marketing

Do It! Marketing

David Newman

Confessions of an Advertising Man

Confessions of an Advertising Man

David Ogilvy

An A-Z of Visual Ideas How to Solve Any Creative Brief

An A-Z of Visual Ideas How to Solve Any Creative Brief

John Ingledew

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Graham Cairns

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Drew Eric Whitman

Advertising For Dummies

Advertising For Dummies

Gary Dahl

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman

The Copywriter's Handbook

The Copywriter's Handbook

Robert W. Bly

The golden age of advertising

The golden age of advertising

Jim Heimann

Social Communication in Advertising Consumption in the Mediated Marketplace

Social Communication in Advertising Consumption in the Mediated Marketplace

William Leiss

Advertising Outdoors Watch This Space!

Advertising Outdoors Watch This Space!

David Bernstein

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

The Brand Gap How to Bridge the Distance Between Business Strategy and Design

Marty Neumeier

A Technique for Producing Ideas

A Technique for Producing Ideas

James Young

Creative Advertising

Creative Advertising

Mario Pricken

Positioning the battle for your mind

Positioning the battle for your mind

International Congress of Actuaries

Secret Formulas of the Wizard of Ads

Secret Formulas of the Wizard of Ads

Roy H. Williams

The Wizard of Ads Turning Words Into Magic and Dreamers Into Millionaires

The Wizard of Ads Turning Words Into Magic and Dreamers Into Millionaires

Roy H. Williams

Principles and Practice of Marketing

Principles and Practice of Marketing

David Jobber