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Chutzpah & Chutzpah

Hardcover • 2017 • 1. edition

Chutzpah & Chutzpah

By Richard Myers

0 Ratings • 0.0 of 5

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About the book

This is the story of the rise and rise of advertising giant Saatchi & Saatchi as it has never been told before. With over 200 astonishing first-hand accounts from the people who were really there, this is a fascinating insight into a remarkable success story and an unorthodox business.Responsible for generating some of the most memorable and groundbreaking advertising of the last fifty years, Saatchi & Saatchi became infamous in their own right. Made up of maverick thinkers and ingenious talent,...Show more

Business studies: general
Business ethics and social responsibility
Entrepreneurship / Start-ups

Book details

ISBN

9781782436584

Publisher

Michael O'Mara Books Ltd

Published year

2017

Language

Edition

1

Original title

Chutzpah & Chutzpah

Format

Hardcover

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