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Influence: Science and Practice

Paperback • 2001 • English

Influence: Science and Practice

By Robert B. Cialdini

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About the book

Science and Practice is an examination of the psychology of compliance (i.e. uncovering which factors cause a person to say “yes” to another's request). Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as...Show more

Society and Social Sciences

Health, Relationships and Personal development

Book details

ISBN

9780321011473

Published year

2001

Language

English

Original title

Influence: Science and Practice

Format

Paperback

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