The social marketplace for new and used books.

Get started

Learn to sell
Learn to buy
Buy textbooks
Sign up
Buy a giftcard
For the authors

Support

Help
Track a shipment
Terms of use
Privacy policy
Cookies policy

Company

About us
Work with us
Give feedback
Categories

Contact us

Fast delivery with

Safe payments by

Visa
Mastercard
Vipps
Klarna

© 2026 Bookis AS

English

Norway

Region is based on IP address

  1. Home
  5. Communication studies
  1. Home
  3. Genres
  7. Communication studies
Persuasive Copywriting

Paperback • 2019 • 1. edition

Persuasive Copywriting

By Andy Maslen

1 Ratings • 5.0 of 5

‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌
‌

About the book

Persuasive Copywriting, second edition, is the ultimate copywriting survival guide for the 21st century. With the majority of creative professionals developing their skills on the job, it is notoriously difficult to benchmark successful copy. This book provides a step up for those who already know the basics, and are seeking more advanced, psychology-driven techniques to gain the competitive edge. With practical insight into human decision making and consumer engagement, it inspires the clear-cu...Show more

Communication studies

Book details

ISBN

9780749483661

Publisher

Kogan Page Ltd

Published year

2019

Language

Edition

1

Original title

Persuasive Copywriting

Format

Paperback

Shippping and returns

Shipping

Used books are shipped by the seller. Expected delivery after package is sent is 2-4 days.

Returns

Contact the seller after delivery.

Other versions

Persuasive Copywriting

Persuasive Copywriting

Hardcover · 2016

Reviews · 0

1 Ratings • 5.0 of 5

You might also like

Everybody Writes Your New and Improved Go-To Guide to Creating Ridiculously Good Content

Everybody Writes Your New and Improved Go-To Guide to Creating Ridiculously Good Content

Ann Handley

Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

Hey Whipple, Squeeze This The Classic Guide to Creating Great Advertising

Luke Sullivan

Influence: the psychology of persuasion

Influence: the psychology of persuasion

Robert B. Cialdini, PH.D.

Crucial Conversations

Crucial Conversations

Al Switzler

Influence

Influence

Robert B. Cialdini

Persuasion

Persuasion

USA) Gass Robert H (California State University Fullerton

Persuasive Copywriting Includes COPYWRITING

Persuasive Copywriting Includes COPYWRITING

Luigi Padovesi

Hidden Persuasion 33 Psychological Influences Techniques in Advertising

Hidden Persuasion 33 Psychological Influences Techniques in Advertising

Marc Andrews

Copywriting Secrets How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell Or Who You Sell It To!

Copywriting Secrets How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits...No Matter What You Sell Or Who You Sell It To!

Jim Edwards

D&AD. The Copy Book

D&AD. The Copy Book

Copywriting Made Simple

Copywriting Made Simple

Tom Albrighton

The Art of the Click

The Art of the Click

Glenn Fisher

Five stars

Five stars

Write to sell

Write to sell

Andy maslen

Pre-suasion

Pre-suasion

Robert B. Cialdini

How to Write Copy That Sells The Step-By-Step System for More Sales, to More Customers, More Often

How to Write Copy That Sells The Step-By-Step System for More Sales, to More Customers, More Often

Ray Edwards

Persuasive Communication, Third Edition

Persuasive Communication, Third Edition

Paul A. Mongeau

The Psychology of Advertising

The Psychology of Advertising

Bob M.

Advertising by Design

Advertising by Design

Robin Landa

The Advertising Concept Book

The Advertising Concept Book

Pete Barry

The new rules of marketing & PR

The new rules of marketing & PR

David Meerman

Marketing Communications A European Perspective

Marketing Communications A European Perspective

Patrick de Pelsmacker

Brilliant Selling What the Best Salespeople Know, Do and Say

Brilliant Selling What the Best Salespeople Know, Do and Say

Jeremy Cassell

The Art of the Pitch Persuasion and Presentation Skills that Win Business

The Art of the Pitch Persuasion and Presentation Skills that Win Business

Peter Coughter

Corporate Communication A Guide to Theory and Practice

Corporate Communication A Guide to Theory and Practice

Joep Cornelissen

Essentials of marketing communications 2

Essentials of marketing communications 2

Chris Fill

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Deciphering Advertising, Art and Architecture New Persuasion Techniques for Sophisticated Consumers

Graham Cairns

Yes! 50 Scientifically Proven Ways to Be Persuasive

Yes! 50 Scientifically Proven Ways to Be Persuasive

Noah J. Goldstein

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Cashvertising How to Use More Than 100 Secrets of Ad-agency Psychology to Make Big Money Selling Anything to Anyone

Drew Eric Whitman

Yes! 50 Secrets from the Science of Persuasion

Yes! 50 Secrets from the Science of Persuasion

Noah J. Goldstein

The Copywriter's Handbook

The Copywriter's Handbook

Robert W. Bly

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The Adweek Copywriting Handbook The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Joseph Sugarman

Persuasive communication

Persuasive communication

James B.

Persuasion Theory & Research

Persuasion Theory & Research

Daniel J O`Keefe

Influence: Science and Practice

Influence: Science and Practice

Robert B. Cialdini

The Handbook of Communication Skills

The Handbook of Communication Skills

To sell is human

To sell is human

Daniel H. Pink