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Influence

Paperback • 2020 • English • 1. edition

Influence: the psychology of persuasion

By Robert B. Cialdini

4 Ratings • 4.8 of 5

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About the book

The widely adopted, now classic book on influence and persuasion-a major national and international bestseller with more than four million copies sold! In this highly acclaimed New York Times bestseller, Dr. Robert B. Cialdini-the seminal expert in the field of influence and persuasion-explains the psychology of why people say yes and how to apply these principles ethically in business and everyday situations. You'll learn the six universal principles of influence and how to use them to becom...Show more

Psychology

Book details

ISBN

9780061241895

Publisher

Harper Business

Published year

2020

Language

English

Edition

1

Original title

Influence

Format

Paperback

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Reviews · 0

4 Ratings • 4.8 of 5

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