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Hegarty on Advertising

Hardcover • 2017 • 1. edition

Hegarty on Advertising

By John Hegarty

1 Ratings • 5.0 of 5

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About the book

First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world's leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal `Vorsprung durch Technik', among many, many other highly successful campaigns for major brands. This revised and expanded edition discusses the changes that have taken place in the advertisin...Show more

Advertising

Book details

ISBN

9780500293638

Publisher

Thames & Hudson Ltd

Published year

2017

Language

Edition

1

Original title

Hegarty on Advertising

Format

Hardcover

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Reviews · 0

1 Ratings • 5.0 of 5

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