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Persuasion

Paperback • 2019 • 1. edition

Persuasion

By USA) Gass Robert H (California State University Fullerton, USA) Seiter John S (Utah State University

1 Ratings • 5.0 of 5

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About the book

Now in its sixth edition, Persuasion: Social Influence and Compliance Gaining continues to boast an accessible voice and vibrant aesthetic that appeals to undergraduate students of communication, psychology, advertising, and marketing. In addition to presenting established theories and models, this text encourages students to develop and apply general conclusions about persuasion in real-world settings. Along the way, students are introduced to the practice of social influence in an array of con...Show more

Communication studies

Book details

ISBN

9780367196141

Publisher

Taylor & Francis Ltd

Published year

2019

Language

Edition

1

Original title

Persuasion

Format

Paperback

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Other versions

Persuasion

Persuasion

Paperback · 2017

Reviews · 0

1 Ratings • 5.0 of 5

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