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The Art of Shopping: How We Shop and Why We Buy

Paperback • 2012 • English

The Art of Shopping: How We Shop and Why We Buy

By Siemon Scamell-Katz

1 Ratings • 5.0 of 5

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About the book

Everybody is a shopper - a fact no company can ignore! Based on results of never publicly seen real-world research, using ethnographic and neuroscience studies on some of the world's leading brands and retailers, this is an insider's expose on how shoppers choose and buy brands (often without knowing how they do) and how brands can promote themselves. The author is one of the world's leading analysts of shopper behaviour. This book is the result of 20 years of pioneering research (from filming s...Show more

Economics, Finance, Business and Management
Economics
Finance and accounting

Book details

ISBN

9781907794223

Published year

2012

Language

English

Original title

The Art of Shopping: How We Shop and Why We Buy

Format

Paperback

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Reviews · 0

1 Ratings • 5.0 of 5

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