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Paperback • 1997 • English
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About the book
The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. <b>Visual Persuasion</b> is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if...Show more
Book details
ISBN
9780803972469
Published year
1997
Language
English
Original title
Visual Persuasion
Format
Paperback
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