Visual Persuasion

Paperback • 1997 • English

Visual Persuasion: The Role of Images in Advertising

By Paul Messaris

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About the book

The pictures in television commercials, magazine advertisements and other forms of advertising often convey meanings that cannot be expressed as well, or at all, through words or music. Visual Persuasion is an exploration of the uniquely visual aspects of advertising. Because of the implicit nature of visual argumentation and the relative lack of social accountability which images enjoy in comparison with words, pictures can be used to make advertising claims that would be unacceptable if spelle...Show more

Media studies: advertising and society

Book details

ISBN

9780803972469

Published year

1997

Language

English

Original title

Visual Persuasion

Format

Paperback

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