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Hidden Persuasion 33 Psychological Influences Techniques in Advertising

Paperback • 2019 • English

Hidden Persuasion 33 Psychological Influences Techniques in Advertising

By Marc Andrews

0 Ratings • 0.0 of 5

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About the book

Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behavior and choices. What is the secret power of these messages? How do they succeed in changing our behavior? This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them. The techniqu...Show more

Book details

ISBN

9789063695316

Publisher

Laurence King Publishing

Published year

2019

Language

English

Original title

Hidden Persuasion 33 Psychological Influences Techniques in Advertising

Format

Paperback

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Reviews · 0

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